Topic 1 Six (6) coherent proposals towards a ‘fair’ Human Resources recruitment strategy

1. Assessment of the existing gender discrimination in your organisation

• Investigation into the current gender ratio
• Identification of areas that require improvement
• Setting realistic goals at each level based on previous research
• Incorporation of these goals into your company strategy

2. Customization of your corporate brand identity

• Visibility of your organisation’s diversity in all the communication channels
• Promotion of women in leadership roles

Tip: Storytelling 🡪 share authentic stories and photos through your organisation

3. Configuration of job ads without the exclusion of any social group

• Creation of “smart” job descriptions in the context of ads in order to avoid even indirect references to gender stereotypes
• Avoidance of the desired features description in words, which even indirectly refer to men and may discourage women

Example: Dominant, tough

4. Salary scale in the job description

• Development of a trust relationship with women candidates
• Fair treatment of candidates regardless gender 🡪 eliminating the gender pay gap

5. Search different people in new “markets”

• Recruitment of candidates from cities/ countries with a high index of gender harmony (using data and statistics) 🡪 Expertise, gradual change of mentality and perceptions of the organisation

Method: Remote working, possible relocation of the selected candidate

6. Constant updating of approach and response rates by gender

• Constant tracking of response rates taking into account the candidates’ profiles, to make sure your messages resonate with the different audiences you want to connect with
• Significant adjustments to your strategy according to these results